Marketing Communication  |  Advertising  |  Promotion
Award-winning hands on Creative Director with significant Fortune 500 experience in B2B and B2C.

Excels at strategic thinking, generating big ideas, and 360-degree brand building. 

Extensive experience with Food and Beverage, Spirits, Financial Services, Home Furnishings, 
and Personal Care products.
Leads, mentors, and works extremely well with others to achieve significant results.
Strategic Planning  |  Team Facilitation  |  Digital / Social Media / e-Marketing  |  Development of Creative Resources  |  Creative Strategy and Concept Development  |  Fully integrated 360° Campaign Development  |  Project Management  |  Experiential Marketing  |  Product Branding & Messaging  |  Brand Development  |  Market Penetration  |  Continuous Improvement Initiatives  |  Sales Support  |  Team Coaching & Development


GREATOWL CREATIVE [Stamford, CT]  |  May 2015 – Present
A Branding and creative agency.

Revitalized the TsingTao beer brand with new campaign and social media program
♣ Define and execute creative solutions to enhance the customer experience
♣ Develop concepts that deliver maximum impact and market penetration
ROAR [New York, NY]  |  May 2015 – July 2015
A Publicis Groupe digital agency.

♣ Developed and designed a digital activation promotional program for Chase retail business

TRANSAMERICA [Harrison, NY]  |  September 2010 – April 2015
A financial / investment management company offering 401(k) plans, investments, retirement planning, and wealth management to corporate clients and individuals.

♣ Led and mentored a team of 30 marketing and creative professionals with a hands on approach, including design, digital team and e-marketing team
♣ Responsible for the concept, design and execution of deliverables
♣ Utilized multi-media/social media and marketing to effectively brand products and services
♣ Responsible for the design, launch and deployment of over 150 custom client web portals including new client portals
♣ Provided sales support to attract, retain and serve clients including Red Bull, Gucci, 
Susan G. Komen, Ascension Health and Pepperdine University
♣ Used analytics to develop highly targeted communication programs in digital, video and print medium
♣ Conducted extensive market, industry, economic, demographic, and competitor analysis
♣ Collaborated with sales and end users to assess the effectiveness of marketing campaigns
♣ Developed and implemented creative strategies to attract and retain client loyalty
♣ Increased overall revenue growth by 40% over five-year period
♣ Increased client retention rate from 20% to 80%
♣ Managed the team transition process after company merger
♣ Spearheaded a digital and mobile client education initiative, recognized as first in 
the industry
♣ Earned awards and testimonials for performance
♣ Won pension and investment awards for innovation through the release of the first 
public App (Outlook Estimator)

SOURCE MARKETING [Norwalk, CT]  |  February 2006 – March 2009
One of Connecticut’s leading marketing promotional / advertising agencies.

♣ Worked with major clients including Philips Sonicare, Philips Norelco, Philips Lighting, MTV, Hunter Douglas, SKYY Spirits, and Bic Shavers
♣ Used detailed analytics to develop ideas, and design fully integrated 360° campaigns 
that resonated with target audiences
♣ Facilitated cross-functional teams working with internal and external resources
♣ Developed the concept and design for event materials, retail displays, promotional campaigns that included web design, in-store displays FSI, sell sheets, social media sweepstakes, and brochures
♣ Built creative team consensus and support for shared goals
♣ Developed strategic partnerships with clients, and cross functional teams
♣ Developed concepts and presentations for new business pitches and played a key role to present those ideas to clients and prospects
♣ Increased annual portfolio growth by 60%

THE GUILD GROUP [White Plains, NY]  |  July 1997 – February 2006
A highly strategic and creative marketing / advertising agency.

♣ Worked with major clients including Starbucks, General Foods, Kraft, ADP, Unilever, Lipton, Dun & Bradstreet, and American Express
♣ Developed and designed websites, FSIs, sell sheets, experiential event materials, displays, ads, outdoor billboards, sales kits and promotional campaigns
♣ Achieved consistent positive client results leading to long-term customer loyalty
♣ Managed client accounts, generating $10 million in agency fees
♣ Won the 2003 “Kraft Agency Award of the Year” among all agency partners

♣ Directed creative marketing campaigns from concept to completion
♣ Partnered with internal and external creative resources and kept all project 
stakeholders focused and on-target at all times
♣ Completed all projects within strict deadlines and budgets
♣ Collaborated with internal sales teams and client representatives
♣ Tracked and monitored results and modified creative strategies based upon changing market


School of Visual Arts, University of North Texas [Denton, TX]
Master of Fine Arts

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